The Kenya Film and Classification Board (KFCB) has launched a campaign aimed at awarding YouTube content creators with Sh1 million.
While launching the campaign termed M4M (Million for Million) KFCB Boss said that YouTube content creators who hit a million followers on YouTube will bag an easy million. The content however, should be rated G.
“The Board has announced a One Million for One Million Campaign dubbed “M4M” which will seek to award YouTube Content Creators who reach the 1M subscribers on their channels by posting positive messages with Ksh. 1M to establish online business & create employment through clean entertainment.” said the body on Twitter.
On Wednesday, YouTube, KFCB and DP William Ruto honored comedian Henry Desagu for hitting 100k followers on YouTube, but most importantly, doing it through clean content.
“He fits our campaign on clean content under the mantra #CleanIsCool and therefore @InfoKfcb is pleased to give him support of Ksh200,000 to buy better equipment to improve on the quality of his uploads,” Mutua said.
A million subscribers on any social media channel is not impossible but on YouTube, it looks that way. Several Kenyan celebs such as Eric Omondi, Akothee, Jalang’o have already surpassed the mark on Instagram but no creator has gone past the 800k mark on YouTube other than comedian Churchill.
One thing Mutua is however sure of is that “M4M” will help kill cheap publicity from artists and improve social media in general.
“This is a counter offensive to the ongoing craze of dirty content being shared online by young people who are basically seeking cheap publicity. Now we have offered an alternative for them to focus their energies on edifying ideas and to use technology to promote love and positive social values,” said Mutua.