Hivisasa has slashed its employee number by half, sending home 17 employees in a move that is believed to have resulted from low earnings and returns on investments.

“It is with deep regret and in no way a testament to the quality of your work or dedication, that we must inform you that your employment with Mobile Web will be terminated due to redundancy,” the company said

Hivisasa (now) is a locally owned digital news company that enables Kenyan to publish news and photos of and happenings in the country and pays them via M-pesa for every article published.

To control content however, Hivisasa retains an internal team that also manages the digital platforms and finances.

The affected staff have been served with a one month notice. They will continue to serve the digital company until April 15th 2019, after which they will join the county’s grandaunts in tarmacking.

Hivisasa and other digital platforms focus on Google Ad-sense as the major source of revenue generation.

Despite the rapid growth and demand for digital content in the recent years, returns are still not as expected and hence triggering Hivisasa to run the cut.